Uptive MFG web partnership

Ongoing web ownership for a manufacturing brand building toward inbound.

Client

Uptive MFG

Year

2026

Services

Web development
WordPress
Landing pages
Performance optimization
SEO coordination
Content architecture

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The Challenge

Uptive's WordPress site was thin on content relative to competitors, missing landing pages for core material categories and key verticals like aerospace. The blog had no proper URL structure, making analytics segmentation unreliable. The site ran PHP 7.4, which blocked the AI workflow integrations on the roadmap. Web requests had no defined intake process, and the development workflow had no staging environment.

The Solution

We established a staging-to-production workflow with git and Bitbucket, coordinated with the existing SEO partner on high-traffic priorities, and built out missing landing pages for materials education and campaigns. We shipped an FAQ component in WordPress, planned the PHP upgrade path, and improved site speed through image lazy loading and fetch priority on high-traffic pages. A weekly cadence keeps scope aligned and decisions moving.

The Impact

Five landing pages moved from staging to production within the first month of active development. FAQ schema shipped alongside them to close an SEO gap. The blog URL structure fix and redirect strategy were documented to preserve existing SEO equity. The engagement continues, with AI workflow integration on the roadmap once the PHP upgrade is confirmed.